This AI-powered recommendation provides insights into what's working and what needs improvement in your media campaigns.
Based on the analysis of the media intelligence data, here are actionable recommendations to optimize future media strategies:
1. What's Working:
- The campaign has seen a positive sentiment of 121 out of 200 entries, indicating a favorable response from the audience.
- The top performing platforms are X/Twitter, TikTok, YouTube, Instagram, in that order. Focus on these platforms to maximize reach and engagement.
- Carousel media type and Video content are performing well, with 49 and 47 entries respectively. Continue to create engaging carousel posts and videos to capture audience interest.
- The top five locations Jakarta, Bandung, Makassar, Medan, and Yogyakarta are driving the most engagement. Target these areas to focus on localized content and events.
2. What Needs to be Improved:
- The number of engagements seems to fluctuate significantly throughout the month, particularly towards the end of the month. Aim to maintain a consistent engagement rate across all dates to ensure steady growth.
- The number of neutral and negative sentiments is relatively high, indicating room for improvement in content quality and messaging. Review current content to identify areas of improvement and adjust strategy accordingly.
- The number of text-based entries is slightly higher than other media types. Consider incorporating more visual content such as images and videos to enhance audience engagement.
- Lastly, while the campaign has performed well overall, it's important to continuously monitor and refine the strategy to ensure ongoing success. Regularly analyze data and adjust content, platform selection, and targeting as needed.